izziizzi is a design studio based in South-East London run by its founder, Isabel Ford. Having studied Printed Textile & Surface Pattern at Leeds Arts University, Isabel worked in the fashion industry creating print designs for Anthropologie, Jaeger, Alice & Olivia and Nike. Inspired to set up a studio of her own, she has since returned to her first love, interiors.
Inspired by the vibrant, eclectic décor of her childhood home—an echo of her father’s antique shop nestled in the heart of the Cotswolds—Isabel’s designs reimagine antique, woven textiles. Their bold, colourful patterns offer a contemporary twist on the best of traditional design.
The first collection from izziizzi is a range of 8 cushions that evoke the textural splendour of artisanal rugs. With their rich palette and standalone presence, the collection suits traditional and contemporary interiors alike.
Made in the UK, each comes complete with a duck feather cushion pad. They are digitally printed on linen and made by hand in the UK.